Mis-branding, a problem for Indian Cosmeceuticals: Anurag Sharma, Executive Director, Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
18 October, 2017
The lack of Indian standards for organic products has led to the problem of misbranding in the Indian cosmeceutical sector stated the Executive Director, Shree Baidyanath Ayurved Bhawan - Anurag Sharma. In the absence of the said authority, brands are misleading customers by claiming to organic and herbal he added. He also spoke of the importance of inculcating a culture of research in Indian academia.