Mis-branding, a problem for Indian Cosmeceuticals: Anurag Sharma, Executive Director, Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
6 October, 2017
The lack of Indian standards for organic products has led to the problem of misbranding in the Indian cosmeceutical sector stated the Executive Director, Shree Baidyanath Ayurved Bhawan - Anurag Sharma. In the absence of the said authority, brands are misleading customers by claiming to organic and herbal he added. He also spoke of the importance of inculcating a culture of research in Indian academia.